1. Standards have dropped
in the Tampa modeling industry
2. Agency TFP and
dumping the modeling portfolio market
3. The difference
between TFP and professional collaboration
4. Amateurs
pretending to be professionals
5. Studio training wheels
6. Stumbling in the light
7. The aftermath
By C.
A. Passinault, Director of Tampa Bay Modeling
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The
difference between TFP and professional collaboration
Models, remember
EVERYTHING that an agency tells you, as well as their unsolicited “advice”.
If it changes, or contradicts itself, at the very least, can you trust
them? Additionally, if they don’t know what they are doing, what
can they do for your career?
You know what the model should do? In our opinion (do not take this as
advice, as models assume all liability if they do any of this), the model
should tell the agency “Fine. You screwed up by referring me
to a TFP photographer who didn’t give me what I needed. I certainly
got what I paid for. Why should I trust your referral to another photographer
this time when you already screwed up, especially now that I have money
to lose as well as time, like the time that I already lost doing TFP?
Also, how do I know that you aren’t making money off of
this? I don’t! You should know what you are doing, too!
How can I trust in your credibility when you have already given me bad
advice? This is what I am going to do. You already represent me. I hardly
book any work from you now, even with you trying to book me work. I’m
going to go out, invest in an effective portfolio from a professional
modeling portfolio photographer who is NOT connected to ANY agency, and
you are going to just have to work with the portfolio and the composite
cards that I give you to work with. You already said that I am
marketable, so you should be able to sell me regardless of what you have
to work with, and the portfolio that I will invest in will certainly be
better than the garbage from TFP, so you should have no problem booking
me into work using what I give you to use. Additionally, I am hereby serving
notice that you will work hard for me to find and get me modeling
work, because I will be finding and booking work on my own, too!
You will have no choice but to find the work before I can because you
will lose money if you are cut out of the deal as the middleman. Also,
if I can book work on my own with my portfolio and you cannot
do the same with those same tools, what good are you? Isn’t
the agency supposed to be better at this than I am? You do have connections,
and I’m paying you, with commission from the jobs that you book
me into, for turning your connections into paying work! Market me. Find
work for me. Book me. Make sure that I’m paid, and you will get
paid. You work for me! Do your job, or I’ll go around you
and you will lose money!”
So, are the agencies setting up models for a later sale by first setting
them up for a fall by referring them to useless TFP, while burning the
portfolio photography market in the process? It’s an interesting
question, and it needs to be considered.
Although I am not presenting this as fact, the bottom
line is that if it is supported by the logic presented, and it makes sense,
it has the same credibility of being a fact even if it is not a verifiable
fact, especially since it has the potential to become reality; thus, it
could become fact. Hey, that’s how ideas, good or bad, become fact.
I’m smart like that, as with my experience, I can figure these things
out. You still have to consider the possibilities, now, don’t you?
Then again, this is only a theory, as I never bothered to send
undercover models to the agencies to find out IF they were really doing
this, but it makes sense (and I pray that, if agencies are not
already doing this shady tactic, that they do not read this and get any
ideas). I also have to consider that the booker may have told me about
referring models to TFP photographers just to tell me what he wanted me
to believe; he could have been lying to me. Still, if he was telling me
the truth, agencies are basically telling models that portfolio services
are not worth investing in, and that they you don’t have to pay
for an effective modeling portfolio, which is bad advice in any career;
it is spreading the misconception that paying for such services is not
worth it, and regardless of if it is intentional or not, it is dumping
the market and ripping out the bottom of the business of the photographers
who are actually qualified to do these services. That is, qualified photographers
who don’t know how to adapt to the unethical manipulation of their
market (I do know how to adapt, because I know what I am doing, and still
book work regardless of what anyone else says or does).
Sure, I was one of the few photographers who was actually booking work
with my modeling portfolio photography services, although my headshot
photography shoots were doing much better, but I couldn’t help but
wonder how many shoots were lost because of the misconception in the local
industry that modeling portfolio services had no value anymore. To some,
everything had to be free. Fortunately, most were finding out the hard
way that obtaining modeling portfolios and other career tools for free
was a false economy, because even if they were represented by an agency,
there isn’t a whole lot that an agency can do with a weak portfolio.
So, the models were left wasting a lot of time on useless portfolios which
were exactly what they paid for, and wondered why they were not booking
any work. This, of course, discouraged them, and set them up for the possibility
of a sale or a referral to a sale by a professional portfolio photographer
connected to the agency.
Economy or not, the standards for modeling in Tampa Bay had declined.
Sure, that economy had reduced my bookings, but the thinking of my target
market was changing. As a result, I also had a lot of people wasting my
time. It was obvious that things were never going to be like they were
in 2003 and 2004. The market had changed, although not, as some thought,
because of my efforts with the independent talent movement. The independent
modeling and talent movement, however, proved to be a rather convenient
scapegoat, especially when people were ignorant about what was really
going on.
I explained to the booker that what he was describing, with models working
for free, was NOT independent modeling. It was the freebie mindset of
the industry which was maintained by amateurs, and something which I had
absolutely nothing to do with.
I still could not believe that agencies even humored TFP, let alone referred
models to it. Thinking about TFP, and of how it has been transformed by
a market crowded by amateurs from its original meaning to something quite
different, however, made me wonder about the standards of the industry
as a whole, and how they had truly fallen. That is, if it could be believed
to begin with. It was even more disturbing, too, if agencies were feeding
models this misconception. Why would an agency refer a model to something
if they did not believe in it? If they are doing that, they are either
lying to the model or do not know what they are doing!
Who were we kidding, though? I knew, and the agencies knew, that no professional
photographer would ever shoot themselves in the foot by doing TFP with
a new model who was in the market for what they were in business to do,
which is selling modeling portfolios to models who need a portfolio. That
is not how you stay in business. Any “professional” who does
this, or says that they will do this, is either lying, or does not know
what they are doing, and either way their credibility is gone. They can’t
do a thing to help any aspiring model.
You also cannot collaborate with anyone who is not experienced enough
to enter into a professional shoot which is mutually beneficial for all
parties. If the model is professional and usually gets paid, and the photographer
is professional and usually gets paid, there is a good reason to collaborate,
they can make the time to collaborate, and if it does not conflict with
any paid work, then, basically, their pay cancels each other out. Those
situations are rare for any professional, however, and are the exception
to the rule. Most professionals are simply too busy booking paid work
and doing that work to collaborate with anyone often, and they will NOT
do it if the other party needs what they are in business to do! Speaking
as a photographer, if a professional model cannot give me results in a
shoot that I am not already getting from models who pay me for a modeling
portfolio, is there really any reason to collaborate when I can use the
time to book more paying work?
TFP, or Time For Print, used to represent a collaboration between established
professional photographers and models. It was something for professionals
who were not in the market for what the other was selling. As a result,
there were few conflicts with the business of the professionals, and far
more benefits.
With digital photography and social media, however, TFP was hijacked and
perverted to simply mean “free shoots”. It was seen by amateurs
as the way to build a portfolio. As a result, aspiring models who fell
into the TFP trap ended up with portfolios which did not enable them to
compete with real professional models, and which did not book them any
real work, which would be paid jobs. Since no professional photographer
would “give away the store”, in a sense, to aspiring models
who needed what the professional photographers were in business to do,
the aspiring models did TFP with amateur photographers, sleazy photographers
with hidden agendas, and with so-called “photographers” out
to scam them.
Aspiring photographers, like the aspiring models with TFP, ended up shooting
with “models” who did nothing for their portfolios, and largely
wasted their time.
I smiled. No professional would work for free, especially when it conflicted
with what they were in business to do, and especially if they knew what
they were doing. Those who did TFP, which had become free shoots done
in order to “build” a portfolio, really did get what they
paid for, and, as a result, crippled the marketability of their careers.
Hey, if they find out the hard way that they cannot compete with real
professionals with professional, relevant, effective portfolios, they
deserve it.
Like any business, or any career, you truly only get out of it what you
put into it. Professionals have no choice but to invest in their careers.
I did, and I still do. Amateurs will remain amateurs because they refuse
to do what they have to do.
Amateurs helping other amateurs does not work. You do not learn anything.
You waste your time. You learn bad habits. You take risks which could
end your career before it had a chance to begin. If you practice mistakes,
you will only perfect mistakes. Amateurs helping other amateurs in TFP
are like the blind leading the blind. In order to learn and work toward
becoming a professional, an amateur need the help of a professional.
Also, these amateur models needed to know that pictures are forever. Once
those pictures are out there, nothing can undo them. Those mistakes truly
last forever, and photography really does need to be respected for the
power that it really has. Photography can be like a loaded gun, and amateurs
get hurt when they do not know what they are doing.
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