1. Standards have dropped
in the Tampa modeling industry
2. Agency TFP and
dumping the modeling portfolio market
3. The difference
between TFP and professional collaboration
4. Amateurs
pretending to be professionals
5. Studio training wheels
6. Stumbling in the light
7. The aftermath
By C.
A. Passinault, Director of Tampa Bay Modeling
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Agency
TFP and dumping the modeling portfolio market
Consider this:
Professional photographers will not offer TFP to new models who are in
the market for a modeling portfolio, as this is not a way to run a business.
They lose money by giving away services that are supposed to be valuable
and worthwhile. If a photographer is bad at business, are they a professional,
and can they do anything for your modeling career, especially since providing
a model with an effective modeling portfolio and career tools requires
a head for business and marketing? Also, can you trust an agency which
refers new models to an amateur for TFP, knowing that no professional
who can actually do something for a model is going to do TFP?
A possibility: Modeling agencies could be referring models to TFP for
their portfolios to make a point, misleading the model and wasting valuable
time, to later set the model up for paying for a portfolio from someone
who is affiliated with them, and where they can unethically and illegally
make money from the referral. An added bonus is that this tactic also
dumps the market for legitimate, qualified modeling and talent photographers
who work independently of the agencies, costing those photographers business
if the photographers are unable to adapt to the new conditions of a manipulated
market.
I felt that they WERE dumping my market, referring models to aspiring
amateur photographers who couldn’t get the job done. Sure, I’m
sure that the agencies know that TFP isn’t cost-effective, and it
is largely a waste of time, but let’s face it: They
probably don’t really care (In that case, though,
wouldn’t an agency knowingly misrepresenting the effectiveness of
a referral be misleading, which would make it a scam? A lie is a lie,
and if they are not honest with you, you cannot trust them, especially
if they are setting the model up for a disappointment so that they later
can sell them on something. “See, we told you so! It was your
idea to do TFP, and now you know that it didn’t work. No, we didn’t
tell you to do TFP, it was your idea, and we simply tried to help you
out by sending you to a photographer who should have been able to help
you out. You tried it your way, and failed, because you don't really know
what you are doing and don't know the market like we do. You now need
to do it our way so that you can succeed in getting a good portfolio.
Here, now we can send you to a photographer who can give you a real portfolio.
You pay them, and then we can get you jobs after you get a real modeling
portfolio!”).
The agencies could be giving the models enough rope to hang themselves
by referring them to TFP with photographers whom they know can’t
get the job done, as those photographers are not a threat to what a real
photographer can do, the models don’t get work, and later, when
the model feels that they have failed on their own, and they come crawling
to the agency for help with their career, the agency can then sell them
professional services. It’s unethical, misleading, and manipulative,
but it would work for an agency which is running a photo mill
scam!
There is more to this possibility, too.
Think about it: Independent models and talent cost agencies money. Also,
if the agencies were not getting a lot of jobs and job leads, why not
burn the photographers who were in business of modeling portfolio photography
by pumping up TFP as a good way of building a modeling portfolio? With
the agencies recommending it, it has credibility with new models, and
it is a good way of burning the portfolio market because they dump it.
You might be wondering why on earth an agency would refer a model to a
“photographer” who would give them a mediocre portfolio at
best, but think about this: Although in the short-term the market was
bad, it would eventually get better, but later rather than sooner. The
agencies were not getting many jobs, and even if the models had the best
portfolios that they could get in the market by investing in them from
professional photographers, it would not do them any good, because if
there are no jobs to begin with, then you can’t book them. With
fewer jobs, the agencies can concentrate on established agency models
who already have effective portfolios and neglect most of the new models,
anyway, if they are really booking models into work. So, in the short-term,
you can burn the new models and the professional photographers who work
independently of the agencies by referring new models to TFP. The models
learn their "lesson" that you get what you pay for, and eventually
buy services from the professional photographers who are affiliated with
the agency because the models would still need effective portfolios once
the market picks up. In the mean time, while teaching the models
“a lesson”, and that they “need” the agency to
guide and manage their career, manipulating and conditioning the models
to be dependent upon the agency, the independent professional photographers
who are not affiliated with the agencies lose work. Hey, if the
agency is losing their shirt, the people who refuse to play by their rules
should lose their shirts, too, right? Regardless of what motive that the
short-term strategy had, agencies which actually book models into work
will not refer them to TFP photographers for long, and the models will
eventually have to invest in a portfolio which will be able to market
them and book them work. If the referral to any professional photographer
is from the agency, however, it is high-risk, because the model cannot
be sure that the agency is not making money unethically (and illegally)
by receiving kickbacks or commission from the referred shoot.
It is far safer to directly go to a professional photographer who is not
affiliated with any agency, and who specializes in modeling portfolio
work, and invest in their services, as there are low risks for conflicts
of interest, and since the photographer is actually in business to give
the models effective portfolios, they are not only better than the agency-referred
photographers, but are more qualified to identify what the models
need, and to give them effective portfolios. A professional modeling
portfolio photographer who is independent of the agencies is more qualified
than ANY agency to identify what you need and to give you an effective
modeling portfolio, because that is what they are in business to do. This
said, what, you’re going to trust the opinion of an agency over
someone who is more qualified to give you one? Agencies are not the only
way, and they are certainly not the end-all, be-all source of a modeling
career! Agencies work for models. That’s it. Models are in charge.
An agency is in business to find and book models into work. Agencies
are not in business to sell modeling portfolios or composite cards to
models, or refer them to a photographer whom they “recommend”.
You have to be sure that the agency can only make money the way that they
are supposed to, and make them work for you! And models wonder why so
many so-called agencies out there illegally and unethically make money
selling portfolios, and don’t do what they are supposed to do (baiting
a model with jobs and then selling them something is deceptive, and it
is a scam. Why do you think that agencies are not legally able
to sell modeling portfolios or divide
fees with anyone? At the time of this writing, in both 2011 and 2013,
it is the law,
and even if it were not, it would still be fraud! This is what a photo
mill agency is, and it is too common in Florida, even being against the
law! They also cannot
make money by referring models to photographers, which is known as
"dividing fees", and if any agency refers you to a photographer,
the only way to ensure that they are not making money this way, which
is unethical, a conflict of interest, and illegal, is to refuse the referral.
How do you know that they are not making money from the referral?
If you allow them to refer you to a photographer, you don't! If an agency
makes money this way, what is their incentive to make money by doing what
they are supposed to do, which to to find you work? Many models who get
scammed this way never hear from the agency again once they pay for their
portfolio. Congratulations! You were scammed by an agency! Some agencies
double-dip by making money both ways, and while some stupid models might
be cool with this as long as they book work, consider that you had to
pay out to an agency, either directly or indirectly, in order to get work,
when the agency is supposed to work for you and get you work without charging
you anything to get you work! Legitimate agencies don't do that! You paid
out money that you did not have to if this happens, and were ripped off!
If they scam you, you cannot trust them! Some may refer the models to
jobs, but in most cases the model never makes their money back).
If any agency does this dumping strategy by referring models to TFP photographers
for “practice”, and then, when more jobs are available, later
turns around and tells the model that their portfolio is not good enough,
that the portfolio is the reason that the model is not booking, and that
now the model needs to buy services from a "real" professional
photographer that the agency recommends (of course!), the model needs
to consider what is going on. The model needs to remember who it was that
referred them to a TFP photographer in the first place and wasted their
time. The model also needs to evaluate wether or not the agency is trying
to manipulate them by “teaching them a lesson” and then setting
them up for a portfolio shoot later on down the line where the agency
could unethically and illegally make money from the referral. Conspiracy?
Perhaps not. Open your eyes. Can you really trust modeling and
talent agencies? Any agency which promotes that it represents
models and gets them work, and then makes money by referring models to
photographers instead of (or even in addition to) doing their jobs IS
A SCAM, simply because they misled the model in the first place.
Can you trust someone who is not straight-up with you? Can you
trust someone who is supposed to work for you, but instead tries to tell
you, their boss, what to do when they are also working for your competition,
which are other models who are competing with you for the same jobs?
This is WHY models need to put, and keep, agencies in their place, make
them work for them, and only use them as one of many sources of modeling
jobs. Models should never, ever buy anything from the agency,
or from whomever they refer them to.
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