Agencies Still Suck.
this point in my career, I wonder why I still bother dealing with agencies.
Their bookers have a hard time finding jobs that I don't already know
about (the same jobs that I book without going through them). Most of
their bookers and agency people, supposed "experts" in the modeling
industry, are undertrained, minimum-wage workers which seem to have just
left a career of burger slinging weeks before models put up with them
in the agencies. Worst yet, new models have the most problems. The bookers
in the new face departments are incompetent and don't seem to have a clue
who the professionals and the pretenders are in the industry, and some
of the photographers who they refer the models to are con artists and
amateurs who overstate their experience. Wow. Some "professional"
guidance there, guys. Fortunately, most of the models who are working
professionals know who the real deal is, and we often choose to skip the
agency recommendations when it comes time to update our portfolios. It's
not that the bookers always neglect the interests of the models who they
represent, it's that they are too ignorant to know any better, and the
fault lies with the agency owners who fail to teach them anything but
how to make cold calls and how to b.s. people (I see a remarkable connection
here between agency bookers and telemarketers). Regarding b.s., that's
what most people in the modeling industry do when they don't know anything.
They make things up and outright lie to people. Why should models bother
listening to agencies when their bookers don't have a fraction of the
modeling industry experience that models have? Aren't agencies supposed
to work for the model? That's how it is supposed to work. If I hire someone
to work for me and to represent my interests, they sure as hell better
know more about the industry than I do, and the fact that they also represent
my competition (other models) and work for them is a blatant conflict-of-interest
and the one main flaw that will eventually kick the agencies into the
backseat of the modeling industry as the proverbial spoiled red-headed
stepchild. The fact that few people even acknowledge that agencies are
a flawed business model is a testament to just how self-deluded and corrupt
the modeling industry is. This is why models need to take back the power
and the control of the industry. Agencies have been a poor steward of
such responsibilities, and their proper place is that of one of the many
tools that a model has to get jobs, and they should never be the one and
only source of any modeling career. The only way to fix these agencies
is to take away their power, and it is happening now, especially now that
models are successfully competing with the bookers and are taking the
jobs before the bookers can loop themselves into the deal.
~ Danielle Cooper, Editor
Tampa Bay Modeling
Clearwater Beach, Florida
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