TAMPA BAY MODELING
TAMPA MODELING PORTFOLIOS
THE MARKETABILITY OF A MODEL DEPENDS UPON THEIR PORTFOLIO
This article is a professional, educated opinion, and should not be taken as advice of any kind. Use at your own risk; anyone doing anything described on this site assumes complete liability.
DANGER! NEVER, EVER BUY A MODELING PORTFOLIO FROM ANYONE WHO IS ADVERTISING A MODELING JOB. ONLY INVEST IN A PORTFOLIO FROM A QUALIFIED PROFESSIONAL WHO IS HONEST ABOUT WHAT THEY ARE SELLING!
CAUTION! GET EVERYTHING IN WRITING! NEVER DO ANY PHOTOGRAPHY SESSION WITHOUT A WRITTEN AGREEMENT READ AND SIGNED BY ALL PARTIES INVOLVED! MAKE SURE THAT YOU OWN AT LEAST 50% OF THE RIGHTS (COPYRIGHT) OF YOUR PORTFOLIO PHOTOGRAPHS, AND THAT YOU CAN FREELY USE THEM TO PROMOTE YOUR CAREER, WHICH INCLUDES PUBLISHING THEM ON YOUR WEB SITE. OBVIOUSLY, NEITHER YOU, NOR THE PHOTOGRAPHER, SHOULD BE ABLE TO SELL THE PICTURES TO ANY THIRD PARTY WITHOUT RENEGOTIATING A WRITTEN AGREEMENT WITH MONETARY COMPENSATION INVOLVED, AND SUCH AN AGREEMENT HAS NO BUSINESS AROUND ANY PORTFOLIO PHOTOGRAPHY SESSION. STICK WITH JUST GETTING YOUR PORTFOLIO PHOTOGRAPHED, AND NEGOTIATE OTHER THINGS AT ANOTHER TIME, IF THEY APPLY. KEEP IT SIMPLE, AND DON’T GET BURNED!
A modeling portfolio
is a printed book with prints of photographs demonstrating the variety
of looks which a model can obtain. The wider the range of looks, and the
more variety demonstrated, the more marketable the model is; the best
models can pull off a wide range of looks. Professional models have books,
and art directors are used to reviewing them during the modeling job interview,
called a go-see, as they consider if the model has the right look that
they have in mind for their modeling jobs.
1. Find and book a
photographer who specializes in modeling portfolios. Look at their portfolio
to make sure that they have experience photographing models, and that
they can give you the pictures that you will need. A wedding, portrait,
or consumer photographer is not going to be able to give you an effective
modeling portfolio, so forget that. Consumer photography is innapropriate
for modeling portfolios, and it will cost you jobs, as you will look like
an amateur model, especially when you are competing with professional
model who have invested in portfolios created by experienced professional
modeling photographers. Creating effective modeling portfolios is a specialized
field of professional photography which often requires years of experience.
Fewer than 10% of photographers in any given market will be able to pull
it off. Make sure that they have lots of pictures of local models in their
portfolio, and ask for references. Also, ask lots of questions about modeling,
and see if they know what they are talking about. Do not book a photographer
without a printed portfolio book, a professional web site with a .Com
domain name, and references. Avoid new photographers. Avoid photographers
with a lot of nude and high risk work in their portfolio; is their portfolio
appropriate for the marketing of your modeling portfolio? Also, trust
your instincts. Do you feel that you can trust the photographer? Does
anything feel off?
A. Avoid photographers
who shoot by a clock, and by the hour; they will either feel inclined
to rush the session, which will hurt the quality of their work, or they
will take their time and charge you more than they originally quoted,
and more than you want to pay, holding the pictures from your session
hostage until you pay what they want. Pay them for the job, and if it
takes 8 hours to get it done, so be it. You cannot rush modeling portfolios,
and you need to look at the pictures as they are taking them, and ask
questions, to see of you are getting what you need. Communicate before,
during, and after the shoot!
2. The minimum beginning modeling portfolio should show at least six looks, and the average modeling portfolio photography session required to obtain six looks is about 250 to 400 pictures. For variety, make sure that each look has a usable headshot photography, a mid shot, and a long shot. Your composite card, which is like a highlight of your portfolio, will need at least five looks, so that’s why a six look portfolio shoot is considered to be the minimum.
3. Your portfolio
needs to be printed on acid-free photopaper of medium stock, and the prints
should be placed in plastic inserts and arranged in a portfolio case with
a three ring binder (matching the hole punch pattern of the plastic inserts,
of course!). Leather cases work well, and you can get such empty books
at any office supply store.
4. Portfolio book first, composite cards last. You can’t make your comps until you have a portfolio to base them on. Your modeling portfolio photographer should be able to help you design and set up your composite card file, and you can then take the file to any printing company have them printed. Remember that most photographers are not printers, and will not offer printing services. Those who do often bait models in with low rates, and then make the models spend far more that they usually would for expensive prints. Keep it simple, and keep your budget under control.
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