MODELING JOB SCAMS
By far, modeling jobs
scams in the Tampa Bay area are the most common modeling scam. Primarily,
modeling job scams target new models, but experienced professional models
can be scammed by them, too.
Modeling job scams are deceptive, unethical business practices which use
the promise of a modeling job opportunity to bait models and aspiring
models. Once the model responds to the modeling job notice, they are switched
from the “job” and convinced to buy some services or classes.
The real reason for the job is to trick models into buying something,
regardless of whether the job exists or not.
The business or con artists behind the modeling job scam mislead models
into buying what they are really selling. This unprofessional bait and
switch is fraud.
As a rule of thumb, please realize the genuine modeling jobs are not as
plentiful as most would have you believe. Genuine modeling jobs will also
consider the model without making them buy anything. Out of all of the
modeling job scams that we have studied, there are some common indicators
to look for which flag it as either questionable, or an outright modeling
1. The business
pays money out to advertise the modeling job in the media, which includes
radio, in the paper, on television, or some other form of media advertising.
2. The modeling
job offer indicates that no modeling experience is necessary, or needed,
to be considered.
This is a lot different
from considering models for a modeling job without obligating to buy anything.
This indicates that anyone can be a model, and there are no qualifications
other than the way that someone “looks”. It qualifies everyone,
and makes the offer seem like the aspiring model can book it, as well
as relatable to the average consumer.
Keep in mind that modeling is not easy, and if anyone could do it, everyone
would be doing it. If everyone were doing it, the market would be saturated,
and the laws of supply and demand would drive modeling rates down. Most
agencies would also go out of business.
Any advertisement for a modeling job which indicates that no experience
is needed is a scam, in our opinion. It is misleading. What happens is
that the aspiring model contacts the “modeling job”, and they
are told that if they do not have any experience, that it is no problem,
because they can teach the model all that they know in order to book the
modeling job. This wouldn’t be much of a problem if they had said
that in the first place, and they were honest about what they were in
business to really do. The problem is that they are advertising a modeling
job, which implies that the model would be getting paid, and they could
actually book the modeling job without any experience, not the other way
The question is whether or not the business which is really selling services
can really do anything for the career of the aspiring model when they
have to misrepresent themselves and mislead models so that they are tricked
into contacting them. Is the aspiring model thinking “Wow. I need
to call this modeling job up so I can pay for expensive classes!”
when they call? No, they are calling to be considered for a modeling job,
and they believe that no experience is needed in order to book the modeling
It is true the professional models invest in high quality modeling portfolios,
composite cards, and other modeling career tools in order to market themselves.
This investment into their careers enhances their credibility, demonstrates
their experience, and makes it more likely that they will actually book
the modeling jobs which they are being considered for. In fact, considering
the competition that models face from all of the models who DO have investments
into professional portfolios, any serious model HAS to have a quality
professional portfolio, themselves, in order to compete.
It’s just that, regardless of what their chances are, the model
MUST be fairly considered WITHOUT ANY obligation to buy anything. It’s
possible that they could luck out, as their look is exactly what the modeling
job is looking for, and that they will book the job even with technically
superior competition. It’s just unlikely. At any rate, the key is
that, when responding to any advertisement for a modeling job, that the
model can do so without being obligated to buy anything.
What is the motivation of the people behind the modeling job advertisement,
anyway. Models MUST ponder this. If someone has a need for models, and
they are advertising a modeling job which they are working on, would they
really seek out models who don’t have experience? If you had a job,
would you solicit people who had no business trying to book it? Would
you sink time, money, and resources to consider someone for a job which
they are not qualified for?
No professional would ever solicit a professional opportunity to amateurs.
No business would ever risk resources on someone who can’t do it,
especially when the market has a lot of professionals to choose from who
ARE qualified. What, are they going to cut corners and underpay the model,
or not pay them at all? Do you think that they will be able to get professional,
usable results working that way?
Of course not! A legitimate modeling job is going to be looking for experienced
models which can actually do the job. No business wants the inefficiency
of trying to “discover” some model, and train them, when there
are so many other professional models out there who are more cost-effective
for them to work with! Sure, models to obtain on the job training, and
gain experience with every modeling job, but any model who actually has
to be trained before they do the job isn’t worth the hassle.
This is why you should walk away whenever you hear someone claim that
no experience is needed when they are advertising a modeling job. Professionally,
it doesn’t make sense, and business wise, it doesn’t add up.
What they are saying, in our opinion, when they claim that models are
needed for a job, and that they don’t need experience, is this:
“We are advertising a modeling job to get your attention so that
you will contact us so that we can sell you something. There might actually
be some sort of job, but if it pays at all, it isn’t worth it. We
basically say that no experience is needed so that we will have a reason
to sell you something. What we are REALLY doing is selling training and
other services to aspiring models, and since those models are tricked
into contacting us and buying what we are selling, there is not incentive
to make our services worthwhile. After all, models are led to believe
that they have to buy what we are selling them in order to be considered
for the job, so it is an easy sell. Because we use deceptive marketing
to get them to call us, and because we can pressure them into buying what
we are selling them, we don’t have to ensure quality, or value.
As a matter of fact, our low quality services are also more expensive
than they should be, and it is for two reasons. The first reason is that
we can charge more, and make more, because the model is convinced that
they can get jobs after they buy what we are selling. The other reason
is that the models who figure out what we are up to are in the majority,
especially with modeling resource sites warning them about us and our
scam, and this cuts into our profit margin. We HAVE to charge more because
we sell to fewer models.”
Please, models, consider that we have never seen any advertised (advertised
meaning modeling jobs that cost a lot of money to advertise, such as in
newspapers or on the radio) modeling job turn out to be legitimate, especially
the ones that claim that you don’t need any experience.
Also, consider the following:
1. Any modeling job is
going to be looking for qualified models, and not new models.
2. Any modeling job which
tries to sell you something lied to you to get you to contact them. Can
you trust anyone who lied to you? What do you think a scam is?
3. No modeling job is
going to pay more than what they would pay in agency commissions to run
an ad. If the ad costs more, which would be the case for most newspaper
and radio ads, then it would be more cost-effective to simply go through
4. Modeling and talent
agencies don’t advertise modeling jobs because they don’t
need to. The agency already has models to refer to the job.
5. If someone advertises
a modeling job for another party and is NOT an agency, how are they going
to make back their money? You HAVE to be an agency in order to make money
referring models to any modeling job! Are they going to work for free?
Does any reputable business work for free?
6. Most modeling job scams
are done by unethical modeling schools, photographers, and scouts. Most
modeling agencies know better.
NEVER buy ANYTHING from ANYONE advertising ANY job!
There are three main
types of modeling job scams. Some of these scams overlap. Please read
Modeling Job Scam
A fake modeling job scam is made by someone who makes up a modeling job
offer because they realize that no one will be able to prove its existence,
since no one will be able to book it. In this simple modeling job scam,
the scam pays out for an ad, or posts it for free online, advertising
some modeling job. When models respond to the modeling job ad, they are
sold expensive, low quality services. If they are new models, with no
experience and no portfolio, they have to buy what the business is selling
before they can be considered for the job; after the new model buys the
services, of course, it’s too late. The “modeling job”
has already been cast. Of course, the “model” will always
be considered for the next modeling job, which, for some reason, never
Keep in mind, too, that fake job or not, that if the company advertising
the modeling job is not actually doing the job directly, and it is referring
models to another party, that they have to be a licensed modeling and
talent agency to make money referring models to the “job”.
If they can’t make money following through on what they are advertising,
how do they make their money? The answer is that they advertise one thing
to set up business transactions in something which is different, but required,
of course, to make the conditions of the advertised thing possible. This
is bait and switch, it is a deceptive trade practice, it is fraud, and
it is against the law!
Can you really trust someone who has to mislead you? Can they really do
anything for your career if they have to resort to lying? If their services
were actually any good, wouldn’t you think that they could be honest
about what they are really in business to do, and that they would advertise
that instead of advertising modeling jobs? Wouldn’t you think that
they would have satisfied clients sending them tons of people?
Job Casting Scam
In this type of modeling job scam, a business, usually a modeling school
or a business which sell services to models, will contact other business
who are in need of models to set up fashion shows and other modeling jobs.
Sometimes, they find out of the business has any modeling jobs. They offer
to refer them models free of charge, as they are not agencies, you see
(and this part would be right).
Once the job is set up, the modeling job scam will act as a middleman,
withholding contact information for the job and using it as bait for models.
The modeling job scam will often name drop the company to “prove”
that the job exists (if they are stupid enough, and desperate enough,
to do this, simply contact the company named to find out the specifics,
skip the modeling job scam advertising the job, and be considered directly!
Don’t be surprised, though, if the job isn’t worth it because
they either pay too low, or don’t pay at all!). So, the modeling
job scam advertises modeling jobs, often on the good name of the other
companies which were duped into cooperating, and then turns around and
sells the models services when they contact them in order to be considered
for the job.
Remember: If a company is paying out money to advertise a modeling job
that another company is doing, and the company doing the advertising is
NOT an agency, how can they make back their money? Why do they advertise
jobs and then sell things to people who respond.
In our opinion, the companies who enable these modeling job scams are
just as guilty. They have a responsibility to make sure that their name
is not being used as bait for a bait and switch scam! They have to make
sure that they are not a part of some deceptive marketing campaign! Companies
who knowingly allow their names to be used to bait models are just as
gulity as the modeling job scam is, in our opinion!
Jobs As The Scam
Some modeling jobs scams simply do the job themselves, and then require
models to buy services before they can be considered for the job. This
is bait and switch.