Independent
Modeling Update 04/01/11
In 2011,
celebrating its 10th anniversary, our mother site, Independent Modeling,
will not only return to glory, becoming the world’s premier modeling
resource site, but it will far exceed its original potential.
Independent Modeling was extremely successful in its first five years
of life, but much of the site, and its content, was experimental. From
the Professional Model Bureau, which attempted to build an industry database
where the site could assign scores to industry players much like a credit
score (now replaced by a decentralized Risk Analysis System, or RAS),
to a first generation scam analysis database which used too many hints
on scams, and not enough examples of activity patterns, experience proved
to be the best teacher. After a series of site redesigns, reboots (from
the original brand of Tampa Bay Independent Model to Independent Modeling),
and features which didn’t quite work out, an unplanned transition
occurred soon after Tampa Bay Modeling launched in late 2004.
Inspired
by Independent Modeling, a group of models formed Tampa Bay Modeling in
late 2004. At first, the fledgling site didn’t do well with the
search engines, and it had a terrible design and a clunky message board,
but help came when resources from Independent Modeling were routed to
support Tampa Bay Modeling. Within two years, Tampa Bay Modeling came
into its own, ironically built on the latest experimental concepts from
Independent Modeling. Those latest experiments worked out brilliantly,
and soon the site was setting standards.
The cost, however, was Independent Modeling. All of the work which would
have been done to Independent Modeling was applied to Tampa Bay Modeling,
and the Independent Modeling site sat and idled while Tampa Bay Modeling
grew and flourished. Some models even wrote in to complain that Independent
Modeling had failed. What they didn’t realize was that Independent
Modeling, for all intents and purposes, was now Tampa Bay Modeling, and
the original site sat while we figured out how best to use it. By using
Tampa Bay Modeling as a resource, some models didn’t realize that
they were using the latest from Independent Modeling!
Things became even more ironic by 2007, when Independent Modeling invested
in Tampa Bay Modeling, and ended up owning the site. Of course, the original
models were retained for the staff, which added to the Independent Modeling
family. Now a full sister site of Independent Modeling, the real irony
came with the realization that Independent Modeling had now realized its
beginnings through a sister site. What had started out as Tampa Bay Independent
Model became Tampa Bay Modeling, and some of the first goals set out by
Independent Modeling, with press coverage being among the main ones, were
realized in 2008 through Tampa Bay Modeling, when we landed our first
media interviews, and models appeared on television on behalf of Tampa
Bay Modeling. In time, too some major details were figured out, and worked
out.
In late 2008, Tampa Bay Modeling began marketing modeling portfolio photography,
modeling portfolio services, and composite cards from the site, partnering
fully with affiliated photography and design services company Aurora PhotoArts.
It was long alleged by critics that Independent Modeling and Tampa Bay
Modeling were means of selling services to models. As both sites were
owned by Passinault.Com, which also owned Aurora PhotoArts, it was finally
decided to embrace that idea and, though full disclosure, ethically using
the site as a marketing platform for photography services in a way which
was compatible with their use as resource sites.
The interesting part about this is that, while making it true that we
were selling services, is that we went about it the right way when we
made it true. Tampa Bay Modeling was not endorsing another company. It
stated its affiliation front and center, and this enabled it to make Aurora
PhotoArts the sole services company, dropping other companies from the
resources section. Another thing which was professional and ethical is
that Tampa Bay Modeling remained a free modeling resource site, and that
the users were not obligated to buy anything to use the site. Aurora PhotoArts
became an affiliated sole sponsor and photography services advertiser,
and also directly marketed services from the site.
Going full circle, Tampa Bay Modeling set standards, solved problems,
figured out new concepts while testing them, and began building a foundation
which would support the next Independent Modeling site. As a result, a
place was found for the dormant Independent Modeling site itself, and
in the next two years it became obvious that Independent Modeling would
eventually become even more important than Tampa Bay Modeling, once again.
Tampa Bay Modeling was an important regional modeling resource site, and
it had its purpose. Still, it was built with Independent Modeling concepts,
and it was decided to continue to build on Independent Modeling, and make
it the main core site.
Tampa Bay Modeling spun off a sister site in July 2008, Florida Modeling
Career. Florida Modeling Career had the most advanced, and refined concepts
of all, such as a next generation modeling scam analysis database and
new scam fighting tools. The new Florida Modeling Career site, although
online, was placed on hold while its revolutionary ideas were further
refined, and adapted to the other modeling resource sites, which included
Independent Modeling.
Plans for an online modeling industry magazine, based on the upcoming
modeling book by C. A. Passinault, were also initiated with work on yet
another site, Advanced Model, and everything fell into place.
It is now 2011. Tampa Bay Modeling is currently not only the primary cutting-edge
regional modeling resource site focusing on the Tampa Bay modeling industry,
but it is the best modeling resource site in the world. This will change
in the next year. Florida Modeling Career, despite its advanced concepts,
is still dormant on the Internet. Independent Modeling, although work
has been going on behind the scenes on the next site since last October,
is still dormant on the Internet, despite a couple of false starts in
the last few years. Advanced Model, although its development led to the
groundbreaking, and immensely popular Frontier Pop web site, still has
not launched.
Everything is about to change.
All of these sites are now components of a much larger modeling resource
machine, and it will form a meta site of unmatchable capabilities. Advanced
Modeling, with online issues updating monthly, will become the front-end
site, driving content on the relevant modeling resource sites, driving
content to Independent Modeling, and pushing innovation. Advanced Model
would also serve as a marketing and a lead-in site for the other modeling
resource sites. Some previous attempts at good ideas, such as the modeling
mailbag where we answer the emails of our readers, were finally perfected,
and that mail bag, for example, will become a major feature of Advanced
Model, with each mail bag becoming a part of each monthly issue. Of course,
building upon a brilliant concept pioneered by Frontier Pop, all issue-relevant
content becomes a part of the overall site content, and the content is
still in play and updated long after it is initially published online
(For a working example of how this works, check out Frontier Pop, although
be warned that, because of work on a large number of Aurora PhotoArts
marketing and support web sites, and work on the talent resource sites,
that Frontier Pop is on hiatus at the moment, and should resume monthly
and regular updates sometime in the summer of 2011). Additionally, driving
content generation on sister sites, and using the mail bags as an example,
answers to the questions asked in emails from the readers will be done
with published content in the form of articles and tutorials, with references
to supporting tools and resources, on the relevant modeling resource site.
By default, most of the supporting articles, resources, and tools for
Advanced Model, Tampa Bay Modeling, and Florida Modeling Career will be
on Independent Modeling.
Bringing up the regional body of content for the group of modeling resource
web sites would be the two regional modeling resource sites, Tampa Bay
Modeling and Florida Modeling Career. Both of these sites would be regularly
updated with content which is relevant for their target regional market,
with more general content being created for, and published on, Independent
Modeling, with links from the regional modeling resource sites going to
the supporting content on Independent Modeling, and with Independent Modeling
linking back for more regional-specific information.
The back-end would be Independent Modeling, and it would serve as a content
and resource library for the other modeling resource sites. With the three
other sites feeding into Independent Modeling, Independent Modeling would,
by default, become the most updated, and important, web site (which solves
the problem). Thus, Tampa Bay Modeling will be giving life back to Independent
Modeling just as Independent Modeling gave life to it years ago.
Currently, as of April 1, 2011, Independent Modeling is the very next
thing on the agenda of the Eos MediaArts web team, with most of the preliminary
work already completed in October 2010. The team is now working on a series
of photography and design marketing and support sites for Aurora PhotoArts
(For the past three years, Tampa Bay Modeling has been doing a great job
of serving three purposes; being a regional modeling resource site, serving
as the primary online marketing platform for the modeling portfolio services
of Aurora PhotoArts, which specializes in these services, picking up the
slack from their half-done web sites, and serving as the main modeling
resource site, picking up the slack for Independent Modeling. Obviously,
picking up the slack for anything is a stop-gap measure, or a band-aid,
and it is not an acceptable long term substitute for a lack of primary
online platforms for these affiliated interests. After all of this is
rectified, Tampa Bay Modeling will still serve to augment the marketing
efforts of Aurora PhotoArts), and will spend a lot of time on restoring
Independent Modeling as soon as most of this work is done (and after Independent
Modeling is completely up, Florida Modeling Career will be overhauled
and updated, and after that, then Advanced Model will launch).
An important feature of Independent Modeling will be its new modeling
job board and interconnected modeling job support resources and tools.
Although we do not want any models becoming dependent upon any of our
modeling resource sites for job leads, or anything else, it was determined
back in 2008 that modeling job boards would be an important tool for educating
the sources of modeling jobs that they don’t have to go through
an agency to book professional models, and for educating everyone on modeling
scams, mainly modeling job scams, and how to recognize, avoid, and fight
back against those scams. We also need the dominant modeling job board,
a board which is the standard, because we are not happy with modeling
job boards on other sites; most of those other ones do not do enough to
obtain real modeling job leads, and they also allow modeling job scams
and unethical modeling job offers, such as teen modeling web site jobs,
to be posted on them. We would never post questionable modeling jobs,
although this quality control is, by no means, us accepting liability
for the jobs; if the job posts are obvious scams, or they pose too many
questions, we reserve the right to ignore the poster, and to discard their
offer. It’s that simple.
The main modeling job board will, of course, be on Independent Modeling,
and it will be the lead. Regional versions of this modeling job board
would be maintained on the regional modeling resource sites, of course,
with region-relevant modeling jobs featured on them. The regional modeling
job boards on Tampa Bay Modeling and on Florida Modeling Career will,
of course, highly interconnect with the main modeling job board on Independent
Modeling; think of them as channels of specific, relevant content spread
over a network of affiliated sites.
On all of the modeling resource sites, an important thing to note is that,
although they will have modeling job boards, that these modeling jobs
will not be used as bait to lure models in so that the models can be sold
services, like modeling job scams do. The full information will be made
available to models, free of charge, with no obligation to buy anything;
our services and our ads will simply be treated as affiliated advertisements,
which is perfectly legitimate (and even if we were to withhold information,
making models go through us, it would still be legitimate as long as we
were not misleading anyone, and as long as the models were not obligated,
or forced, to buy anything to be considered for those jobs; some things
will be up in the air if House
Bill 5005 passes). The companies offering the modeling jobs, too,
will be educated on how modeling job scams will use their jobs as bait,
withholding enough information so that the models will have to go through
them and buy what they are really selling before they are referred to
the job. Obviously, since our sites are not scams, we won’t do that,
and everyone will know this, as well as what makes a scam a scam, so that
they can avoid them. Fighting scams is very important to us, and the modeling
job boards will become an important tool in our fight against modeling
scams.
Another thing about the new modeling job boards is that they are resistant
to content theft (a common complaint over the years from modeling sites
with job boards is that con artists steal the jobs leads and then post
them on their sites. This even happened with an early job board on Independent
Modeling several years ago. We have developed countermeasures to address
this). All parties involved with the process will be verifying sources,
and will not deal with anyone who is referred to them from an unauthorized
source. Modeling agencies, likewise, will come to realize that it’s
hard to sell something which is already being delivered for free at the
same quality, as the free source would be a better value; when the modeling
jobs are already booking models without the cost of going through an agency,
it is going to be very difficult for agency bookers to use our job boards
as a source for leads and then try to pitch the contacts on models whom
they are already booking without the added cost. Additionally, modeling
job scams which try to use our modeling job boards as a source of modeling
job leads are going to be in for a rude awakening. Not only will the companies
not consider any referrals from them, but our modeling job boards are
already well known, and their credibility will be destroyed when models
find out that they stole the job leads from us, job leads which are available
free of charge online, and then try to sell those leads back to them.
Speaking of modeling scams, Independent Modeling will feature a brand
new second generation modeling scam analysis database which will use 2011
cutting-edge concepts, a database which is derived from the 2008 revolutionary
prototype originally conceived for Florida Modeling Career. That new modeling
scam analysis database, and its scam fighting tools, will also be retro-applied
to the other modeling resource sites, which is great considering that
Tampa Bay Modeling currently uses a 2004 vintage first generation modeling
scam analysis database which was originally used on Independent Modeling
back in 2003. Obviously, it’s time for the latest scam fighting
tools on all of the modeling resource sites, with each one tailored for
their target market.
Independent Modeling will also feature some more revolutionary tools,
tools which have been in the works for years. Some of those tools were
tested successfully on Tampa Bay Modeling. Of course, the latest tools
will also be retro-applied to Tampa Bay Modeling and its sister sites.
Some of the new tools, which may not have necessarily been tested on Tampa
Bay Modeling, include modeling tutorial videos, interactive tutorials,
modeling anecdotes, reality-based fiction serials, modeling pay vouchers,
site branded merchandise for sale, scenario based tools, contracts, anti
scam agreements, and all sorts of checks and balances for models, photographers,
and the businesses which book them; the latter being used to prevent one
party from scamming another, which, in one scenario, would include helping
businesses defend against unethical models and photographers whom would
try to take advantage of them. Checks and balances. Remember that, as
it will be a corner stone of the new sites.
There are some other big things in the works for Independent Modeling,
too, but those features are currently classified.
The most recent image of the upcoming rebooted Independent Modeling site,
which will become the main modeling resource site, is pictured here, and
it has some clues regarding the advanced features; features which will
be also retro applied to Tampa Bay Modeling and the other sites. This
latest image is pretty much what the finished site will look like, with
the exception of the addition of a horizontally aligned services advertising
banner (which may be around the thumbnail array in the final version).
Take a look and dream. We do.
Independent Modeling should be relaunched and back up to spec this summer,
well before its 10th anniversary celebration on September 4th, 2011. The
oldest, and best, modeling resource site will be renewed, and ready, to
lead in a new decade!
PUBLISHED
04/01/11
UPDATED
04/13/11
|